Beyond a Legal Funding Company: The Birth of ProLegal
1. Eight Years, One Unavoidable Truth
For eight years we operated as Pro Legal Funding, proud to bridge the financial gap for injured plaintiffs. We saw victories change lives—yet we also witnessed the industry’s darker corners: unclear pricing, friction with attorneys, and a “fund and forget” mindset that abandoned clients the moment funds were delivered. The longer we stared at that reality, the clearer it became:
When the system forces people to choose between justice and survival, it’s not justice—and the system must change.
2. From Funding to Full-Spectrum Partnership
Rebranding to ProLegal was not a cosmetic exercise; it was a declaration of intent. Funding remains our backbone, but it is no longer our boundary. We now build solutions for every mile of a case’s journey:
- ProLegal AI – AI-powered tools that enhance the clarity, structure, and impact of any legal document—demand letters, motions, chronologies, and more. Designed to help attorneys work faster without sacrificing quality or integrity.
- ProLegal Rides – Transportation advances that ensure injured clients never miss treatment. We don’t just fund the ride—we coordinate it, confirming appointments and pickups so clients get care on time. The result: better recovery, stronger case records, and higher case value.
- ProLegal Live – Real-time intake agents and virtual paralegals who help law firms convert leads and handle key casework like client onboarding, document preparation, calendaring, and more. A true extension of your team, built to scale your practice without sacrificing quality.
- ProLegal Design – A design studio for law firms focused on strategy, identity, and conversion—not templates. We build custom brands and websites that reflect the strength of your advocacy from the first click.
- ProLegal Health Network – An ethical medical lien network where patient recovery always comes first. We connect attorneys and trusted healthcare providers to ensure treatment decisions are guided by health, not balance sheets—putting people before profit at every step.
- ProLegal Funding Dashboard – A real-time portal for law firms to track advances, upload documents, manage liens, and view case statuses—all in one secure, attorney-first platform. No guesswork, no inbox overload—just total visibility.
Each product attacks a pain point we saw daily—and each is structured around a single test: Does this serve both plaintiff and lawyer without compromise?
3. Ethics at the Center, Not the Perimeter
We don’t hide our ethics in fine print—they’re the foundation we’re built on. Every advance must pass what we call the “Integrity Trifecta”:
- Necessity – Does this client truly need funding to move their case forward?
- Merit – Does the underlying case have legal and factual legs?
- Alignment – Will this advance help, never hinder, the attorney’s litigation strategy?
If a request fails any one of the three, we decline—no matter how attractive the numbers look.
4. Attorneys as Allies, Not Adversaries
In much of the industry, attorneys are treated like obstacles—hurdles funders tolerate just long enough to get a contract signed. At ProLegal, we believe that mindset is not only short-sighted—it’s harmful.
We see attorneys as essential collaborators in shaping smarter, more ethical funding solutions. That’s why we involve them deeply in the evolution of our platform. From contract language to communication workflows to the way our software looks and functions—attorneys help design it all. Their input doesn’t sit in a suggestion box—it shapes the foundation.
Because when you build with the people who live the process every day, you don’t just improve the product—you elevate the standard.
5. A Mission-Driven Team, Not Just a Workforce
At ProLegal, we don’t build products and services to check boxes—we build them because the stakes are personal. Every member of our team understands that behind every funding request is a real person navigating pain, uncertainty, and often fear. That perspective shapes how we hire, how we operate, and how we serve.
We don’t look for warm bodies—we look for people with conviction. People who ask the extra question, double-check the facts, and stay after hours not because they’re told to, but because they want to make sure a client isn’t left behind.
From underwriters who comb through medical timelines with precision, to ride coordinators who adjust transportation plans on the fly for a client’s unexpected MRI—our team treats every case like it matters, because it does.
Excellence can be taught. Compassion cannot. That’s why we built ProLegal around both.
6. Setting the New Standards—Publicly
We could have rebranded quietly and carried on, but that would miss the point. By putting “Beyond a legal funding company” in the headline of our Company About Us page, we issued a challenge to every stakeholder in personal-injury litigation—funders, insurers, even law firms:
Demand more. Do better. Rewrite the rules if they hurt the people we claim to serve.
7. What Comes Next Is Reinvention
We didn’t rebrand just to reflect who we are—we did it to signal what we’re building next.
The legal system is full of inefficiencies that hurt plaintiffs and strain law firms: delayed medical records, unfunded expert witnesses, murky settlement disbursements, and more. These aren’t just operational gaps—they're opportunities to lead. ProLegal exists to close them.
With over 20 new product ideas already in the pipeline, we’re just getting started. Each offering—whether launching next quarter or next year—will be designed to solve real problems for plaintiffs and attorneys alike. And every one of them will follow the same core principles that define ProLegal today: transparency, integrity, and a refusal to compromise ethics for scale.
Every solution we launch will be rooted in the same principles:
- Meticulous underwriting
- Meaningful attorney collaboration
- An uncompromising ethical framework
We’re not here to tweak the system. We’re here to transform it.
A Final Invitation
We didn’t abandon the “Funding” in our name because we outgrew it; we dropped it because justice needs more than money. It needs transportation, technology, medical credibility, and partners who refuse to monetize desperation.
If you’re an attorney tired of apologizing to clients for the industry’s shortcomings, a plaintiff who wants dignity as well as dollars, or a capital partner who believes exceptional returns don’t require ethical compromise—join us. ProLegal isn’t just a new brand; it’s a new blueprint for how this industry should work.
Beyond funding. Beyond expectations. Beyond compromise.
— Patrick Babaian, CEO
